With Every Door Direct Mail you pick a route, and your postcard goes to every mailbox on it. The post office tells you the income on that route and how many mailboxes it has. Nobody tells you which of those mailboxes belong to a house your business wants.
The post office list shows income. Income does not tell you who has a 50-foot oak over the roof, who has a big lawn, or who just bought the house.
These two routes are from a tree service example. Same kind of houses, about the same size lots. One had more than three times the tall tree cover close to its houses.
Two routes in one sample area. Pictures are illustrations.
We go through your area house by house and ask one thing: is this a house your business wants?
Then every route gets a label, like the ingredients on a can. It shows the mailboxes, the share that are houses and not apartments, and the thing your trade looks for. For a tree service, that is tall tree cover close to the houses.
The routes are ranked, best to worst.
A real route from a sample area. Your area gets a label for every route.
On some routes, most doors are houses you want. You mail every door.
On others, only some are. One route in the tree service example has 676 mailboxes. You would mail 255 of them, by address.
You see the postcard count and the estimated cost before you spend a dollar.
Before you mail, you see how many of your postcards go to houses your business wants.
No promises about phone calls. Just a clear look at where your postcards would land.
Tell us where you work. If we can map your area, we walk you through your own routes on a call.